Loading stock data...

Petal Secures $35 Million in Funding and Launches Data Unit for Modern Credit Scoring

The United States credit system has been in existence for decades, with many arguing that it is long overdue for an overhaul. In recent years, a number of startups have emerged to offer consumers more options when it comes to obtaining credit. One such company is Petal, a New York-based startup that offers three Visa credit card products aimed at underserved consumers.

Petal: A Modern Approach to Credit

Petal’s goal is to help people "build credit, not debt." To achieve this, the company uses cash flow underwriting to assess applicants’ creditworthiness. This approach differs from traditional credit scoring methods, which rely on factors such as payment history and credit utilization.

How Petal Works

Petal is not a bank itself, but rather issues cards in partnership with WebBank, a member of the FDIC. The company’s underwriting process takes into account factors such as income, employment history, and social security number to determine an individual’s creditworthiness.

The Benefits of Cash Flow Underwriting

Cash flow underwriting provides a more comprehensive picture of an individual’s financial situation, taking into account their ability to pay bills on time. This approach can be particularly beneficial for those who have limited or no credit history.

Petal’s Impact

Since its inception, Petal has helped thousands of individuals build credit and access financial services. The company’s innovative approach to underwriting has made it a leader in the industry, with many others following suit.

A Look at Petal’s Recent Funding Round

In [current year], Petal announced that it had raised $[amount] million in funding from strategic investors such as Synchrony Bank and Samsung Next. This latest round brings Petal’s total equity capital to nearly $300 million, with debt financing exceeding $450 million.

What’s Next for Petal?

With its innovative approach to underwriting and significant investment, Petal is poised for continued growth and expansion. The company plans to continue developing new products and services to meet the evolving needs of consumers in the United States.

The Future of Credit: A Changing Landscape

As the credit landscape continues to evolve, it’s clear that traditional methods are no longer sufficient. With the emergence of startups like Petal, a new era of underwriting is upon us. One that prioritizes cash flow and financial stability over traditional credit scores.

The Impact on Consumers

Petal’s innovative approach has the potential to revolutionize the way consumers access credit. By providing a more comprehensive picture of an individual’s financial situation, Petal is helping to level the playing field for those who have been previously excluded from traditional credit markets.

A Shift in the Industry

The success of Petal and other startups like it has paved the way for a shift in the industry. Traditional lenders are taking note, recognizing that cash flow underwriting offers a more accurate representation of an individual’s creditworthiness.

Conclusion

The United States credit system is in need of overhaul. With the emergence of innovative companies like Petal, a new era of underwriting is upon us. One that prioritizes cash flow and financial stability over traditional credit scores. As consumers continue to demand more flexible and accessible credit options, it’s clear that this trend will only continue.

Related News

About the Author

Mary Ann Azevedo has over 20 years of experience in business reporting and editing. She has written for publications such as FinLedger, Crunchbase News, Crain, Forbes, and Silicon Valley Business Journal.